Privacy Policy

At Masamoto® Knife, Chef Knife, Knife Set, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you visit our website or make a purchase from us.

Information We Collect

We collect both personal and non-personal information from you when you visit our website, make a purchase, or interact with us.

Personal Information

This refers to any information that can be used to identify you individually, such as your name, email address, phone number, billing and shipping addresses, credit card information, and any other information you submit to us.

We collect personal information in the following ways:

  • Account Registration. We collect information like your name, email address, phone number, and password when you create an account on our website.
  • Purchases. We collect your name, billing and shipping addresses, phone number, email address, credit card number and expiration date when you make a purchase from us.
  • Communication. If you contact us directly via phone, email, chat, social media or otherwise, we collect information like your name, email address, phone number, as well as the contents of your message.
  • Marketing. If you opt-in to receive our marketing emails, we collect your email address and information about your product interests and preferences.
  • Surveys. If you participate in one of our surveys, we collect information that you provide through the survey.
  • Sweepstakes/Contests. For any sweepstakes or contests we run on our website, we collect information you provide such as your name, email address, phone number, birth date, and any other information requested for entry.

Non-Personal Information

This refers to information that cannot be used to identify you personally. We collect non-personal information about your interactions with our website:

  • Usage Information. We collect information about your activity on our website, such as the pages you visit, the links you click, the products you view or search for, and other actions you take on our site.
  • Device Information. We collect information about the computer or mobile device you use to access our site, such as the type of device, operating system, browser, screen resolution, IP address, unique device identifiers, crash data, and language settings.
  • Location Information. We may collect approximate location information from your device’s IP address. With your permission, we may also collect precise location details from your device.

How We Use Your Information

We use the information we collect for the following purposes:

  • Provide, maintain, and improve our website and shopping experience.
  • Process orders and payments and ship products to you.
  • Communicate with you about your orders, purchases, account, inquiries, and our products and services.
  • Provide customer service and support.
  • Send you technical notices, security alerts, support and administrative messages, and marketing communications that you have opted-in to (you can opt-out anytime).
  • Prevent and detect security threats, fraud, and other prohibited or illegal activities.
  • Personalize and optimize our website for your individual usage so you get a better shopping experience.
  • Carry out research and development to improve our products and services.
  • Provide you with advertising in accordance with your interests and preferences.
  • Comply with legal obligations and requirements.
  • For any other purpose disclosed to you at the time we collect the information or pursuant to your consent.

How We Share Your Information

We do not rent, sell or share your personal information with third-parties except as described below:

  • Affiliated Businesses. We may share your personal information with our affiliated brands and businesses for marketing, advertising, and product/service fulfillment purposes.
  • Service Providers. We work with vendors, partners, and service providers to help us operate our business and website, process payments, fulfill orders, conduct research, send emails and texts, host our website, provide security, etc. We may share your information with these third parties so they can perform services for us.
  • Marketing Partners. We may share your email address with third party marketing partners and platforms like Facebook so they can display ads to you about our products and services. You can opt-out anytime.
  • Legal Requirements. We may disclose your information if required to comply with legal process or governmental request, to enforce our policies, or to protect our rights or property.
  • Business Transfers. In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, customer information may be transferred to our successor or assign.
  • With Your Consent. We may share information for any other purpose disclosed to you with your consent.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to collect non-personal information about your online activities. These help us understand how you interact with and use our website, improve your browsing experience, personalize content and advertising, detect security issues, comply with legal requirements, and for other purposes explained below.

Types of Tracking Technologies We Use

  • Cookies. These are small text files with a unique identifier that are transferred from our website to your device’s browser. They help us identify your device and store information like user preferences and site activity.
  • Web Beacons. These are small transparent images embedded in a web page or email that tell us if you have interacted with certain content.
  • Pixels. These are code scripts placed in a web page or email to track activity, like clicks.
  • Local Storage. This refers to storing data like cookies in your browser outside of individual sessions.

How We Use Tracking Technologies

  • Authentication and security. To log you into your account and confirm your identity.
  • Preferences and settings. To remember information about your browser and settings.
  • Analytics and research. To analyze traffic, actions, and trends on our website.
  • Advertising. To serve and measure ads based on your interests and monitor campaign performance.
  • Services and features. To provide and optimize website services, features, and content.
  • Marketing emails. To send you newsletters, offers, and promotional content that are relevant to your interests.

Your Cookie Choices

You can control and limit the use of cookies and tracking technologies. Your web browser or device settings may allow you to block or erase them entirely. However, please note that disabling these technologies may prevent our website from working properly and restrict certain services and features.

Data Retention

We retain personal information as long as required to fulfill our business purposes or comply with legal obligations. We will then dispose of or anonymize the data in a secure manner. Our retention periods vary based on the type of data.

Data Security

We follow generally accepted standards and maintain reasonable safeguards to attempt to protect the personal information in our possession against loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no data transmission or storage system can be guaranteed to be 100% secure. If you have any concerns about the security of your information, please contact us immediately.

International Data Transfers

We are headquartered in Japan. Any information you provide may be transferred to and stored on servers located outside of your state, province, or country. If you are located outside of Japan, please be advised that we process and store your information in Japan and other global locations. By using our website and providing us with your personal information, you consent to this transfer, processing, and storage of your information in Japan and other jurisdictions.

Children’s Privacy

Our website is not directed to children under 18. We do not intentionally collect personally identifiable information from children under 18 without obtaining parental consent. If you are a parent or guardian and believe your child has provided us with information without your consent, please contact us. If we become aware that a child under 18 has provided us with personal information without parental consent, we will take steps to delete their information.

Your Privacy Rights

In accordance with applicable privacy laws, you have certain rights regarding the personal information we collect, use, and share about you. These include rights to:

  • Access your personal data
  • Correct inaccurate or incomplete personal data
  • Delete your personal data
  • Restrict or object to processing of your personal data
  • Receive your personal data in a portable format
  • Opt-out of sales of personal data (if applicable)
  • Not be discriminated against for exercising these rights

To make a request regarding your personal information please contact us. We will respond to requests in accordance with applicable laws.

Changes to Our Privacy Policy

We may occasionally update this Privacy Policy as needed to reflect changes in our practices, technology, legal requirements, and other factors. Your continued use of our website constitutes acceptance of the updated Privacy Policy. The effective date indicates when the latest policy update was made.

How to Contact Us

If you have any questions about our Privacy Policy or information practices, please contact us:

By Email: [email protected]

Effective Date

This Privacy Policy was last updated on February 1, 2023.